We are thrilled to announce that our HCM Academy programme has been shortlisted for ‘Most effective cross-channel campaign’ at The Dotties – awards showcasing marketing excellence.

HCM Academy is a free educational platform designed to support the timely diagnosis and optimal management of hypertrophic cardiomyopathy (HCM), a heart condition that affects as many as 1 in 200 people but is often under-diagnosed.

The HCM Academy programme was developed by our CME division, PCM Scientific, in partnership with leading global experts, and with support from the steering committee and the Hypertrophic Cardiomyopathy Association (HCMA).

The campaign, designed to raise awareness about HCM, utilised a data-driven, multi-channel approach to engage healthcare professionals, including GPs, nurses, and cardiology teams across the US, Canada, UK, and Europe.

Through targeted email, online advertising, social media, and event marketing, Cogora successfully drove a 200% increase in platform registrations and a 160% rise in user engagement. By tailoring messaging to the specific needs of different audiences, the campaign achieved impressive results, making a tangible impact on healthcare practices and patient outcomes.

The Dotties showcase marketing excellence across Dotdigital's customer base. The winners will be announced at award ceremony on November 13th in London.